Why Do You Need a Website When You Already Have Social Media Presence?
Your website on the internet acts as your digital headquarters online. In the age of technology, it is essential for every business to have its very own, personalized and well-optimized website. Every business today is looking for well-developed, viable marketing strategies to fuel up their business growth. The first step towards it is to build up your website.
So, do you really need a website? The answer is YES! Your website acts as the backbone of your company as it caters to all the digital needs of your business.
“If your business is not on the internet, then your business will be out of business.” –Bill Gates.
Many people have developed a perception that a website might not be needed anymore for supporting their business online. After the emergence of social networking, businesses increased their presence in social media services and somehow neglected their corporate website. However, those services have their own constraints and don’t allow full customization of your company’s profile to the same extent your own website will give you the opportunity. Hence, having a website can definitely help to boost your performance online.
Are you still indecisive about having a website? To help you make a decision, the following reasons will help you move forward in the right direction:
- WEBSITES HELP YOUR BUSINESS GROW
If you are looking towards expanding your business and making new customers, one of the best marketing strategies is to “GO ONLINE”. By creating a website, you will be able to exhibit your services to a wide variety of people. Despite the geographical restraints, being available on your website can connect you to a relatively large number of customers and it can multiply the opportunities for bringing in new customers.
- WEBSITES HELP YOU BE IN THE BUSINESS 24/7
The business trends are rapidly changing these days. Business hours are no longer applied in online business dealings. Being available 24/7 can benefit your business as your customers can access your website to place orders even after conventional business hours. Moreover, it can help to build a customer-friendly relationship between you and your clients by the daily dose of interactions through your website.
- WEBSITES PROVIDE GREATER OPPORTUNITIES TO RANK HIGHER IN THE SEARCH ENGINE RESULTS
In the virtual era, where everything is available right at your fingertips, people usually use search engines to find out what they are looking for. Search engines like yahoo and google will show up the websites as the search results of what a person is searching for. So, if you have your own website, you are likely to show up there. A well-developed website can rank better in the search results against big brands, which can help increase revenue and bring in better opportunities for your business.
- WEBSITES HELP IN SHOWCASING YOUR ONGOING OFFERS AND EVENTS
Website is essentially useful for businesses if they want to drive more traffic online. For attracting more customers, businesses can display their offers and special events online. In addition, adding exclusively online offers on your website will definitely drive your target audience and increase sales.
- WEBSITES HELP BUILD UP YOUR COMPANY’S IMAGE
Having a website for your business is a good option for building up your company’s image. If you opt for a well-designed and regularly updated website, your brand image can definitely improve. By creating relevant content and adding aesthetic details can reflect your company’s ideology online. Having a technologically advanced website can leave a lasting impression on your customers and helps in building the credibility of your brand.
The reasons above are effective enough to let you decide if you need a website or not. A website gives you limitless opportunities, it’s cost-effective and reliable for your company’s organic growth online.