Time to Redesign Your Website?
A website redesign might be the last thing on your mind. But given that the first impression people get about your company is your website, it is crucial to pay attention to your website and its functionality. Here are the top 7 reasons why you should invest in a website redesign:
1. To align with your brand image
Your website should be a true reflection of your brand. It should portray a professional image so as to give credibility to your business. Essentially, it should capture your values and the main aspects of your business, and make you stand out among your competitors.
2. Your site is outdated
Technology is constantly changing and if you do not keep up with the trends, your site will look outdated. Trends change after every two to three years and it is important to ensure that your site has a sleek and a modern look.
Currently, a simple, minimalistic approach is the most popular design as it makes it possible for users to browse easily. It also loads fast!
It’s 2020 and you know you need a high-quality website to make a positive impact on your potential customers. But it’s sometimes unclear what that even means.
If this is something you struggle with, that’s precisely what we’re going to cover here today. This article offers a detailed rundown of what high-quality website means these days, with pointers on how to create one yourself.
Each section will discuss a particular aspect of good websites, why it’s important, and what you can do to achieve similar results.
3. To make your site mobile responsive
Currently, a large percentage of people browse sites using their mobile devices. This means that if your site is not mobile responsive, you could end up losing a lot of your visitors. This will increase your bounce rate, meaning that your profits will end up getting affected as a lot of site visitors will not be converting to buyers.
4. To generate more leads
You need to take advantage of every opportunity on your site to convert your leads. This is the main way you will be able to increase your overall revenue. Therefore, you need to have a streamlined design that enables you to get more leads, capture them and convert them into customers.
5. To enhance user experience
A redesign can help to improve the usability of your website. This will create a great user experience. A good site structure will give your website visitors a seamless experience as they will be able to navigate through various sections of the website easily.
For instance, you can add or remove some sections of your website and make it easier for people to register for events or contact you. You can also make it possible for people to find whatever they want on your site easily.
For instance, a redesign could include integrating a blog on your site, having a landing page and also having calls to action on different pages.
6. To improve site performance and SEO
Being able to be found online is an important aspect of your website’s performance as it will aid in lead generation. Therefore, it is important to consult an SEO professional so that they can advise you on the best way to redesign your site in order to optimize it for search engines.
This includes having a good website structure and ensuring that the images are not too many or too heavy, such that they slow down page load times.
7. Integrating external software for better efficiency
Integrating other applications you use in your business with your website can greatly help to increase your efficiency. This will in turn lead to better customer experience and happier customers. It will also mean less work for your employees and better accountability.
For instance, integrating a live chat tool on your site will make it possible for customers to get in touch with you.
There are so many reasons why you should redesign your site.
As much as a redesign is no small feat, you will reap the benefits in the long run.
Do you need help, assistance, ideas?
Just get in touch and we’ll happy to check your existing website for free!
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