There is More to Ranking Than Just Struggling to Rank First on the Search Results
Every website owner wants their website to rank first in the search engine results pages. However, your website will not rank higher if you keep chasing every new Google update. Getting to the first position will only make sense if you consider search terms used in queries and where your visitors are searching from.
Although these may seem like not SEO-focused strategies, they can guarantee better rankings on SERPS and help to drive visitors to your website.
Here are a few strategies that can help you rank better on the search engines.
Determine Who Your Readers Are
To have a converting website, you need to know who your readers are and what they want. When you have actual data about the readers, you can tailor your web content to suit their needs. You should gather demographic data for your business including age, gender, location, family size, education level, income level, and marital status.
You can then use this demographic data to come up with a user persona. This will help you to develop content that you will have an easy time choosing the tone, length, and format since you have a better understanding of your target audience.
Identify Queries That Your Target Users are Asking
Another important thing is to identify the questions that are relevant to your business and those that your target clients are asking. You can then provide in-depth answers to these questions in knowledge hub pages, a detailed FAQ (Frequently Asked Question) page or blog posts on your website. Your content may just end up being a featured snippet.
Opt for Long-tail keywords
You should go for long-tail keywords that have lower competition and higher traffic. The more competition there is for a specific keyword, the more challenging it will be for your website to rank on the first search results page. When you focus on long-tail keywords that are unique to your business or industry, you will have a higher chance of getting your brand in front of web users who need your services or products.
Follow the data
You must follow the data if you want to rank higher on the SERPs. In most cases what actually works and what we think our audience wants are very different. This is why you need to look at the numbers and what they are saying, look at both qualitative and quantitative data, and see what your clients are telling you. You should then test what the data tells you even if it seems to be going against SEO.
When you pay attention to your search engine optimization strategies, you will find that users notice your website links and this will result in a higher click-through rate, better visibility in the SERPs and more converting customers. The truth is that there are plenty of unconventional techniques that will get your business in front of the traffic you are craving. You just have to be creative and find ways that will get you the results you are looking for.
