As designers, we like to think we are solution-based. But whereas we wouldn’t hesitate to call out a museum made inaccessible by a lack of wheelchair ramps, many of us still remain somewhat oblivious to flaws in our user interfaces.

Stop Designing For Only 85% Of Users: Nailing Accessibility In Design

Poor visual design, in particular, can be a barrier to a good user experience. Whereas disability advocacy has long focused on ways to help the user adapt to the situation, we have reached a point where users expect products to be optimized for a broad range of needs.

The World Health Organization (WHO) identifies 4% of the global population as being visually impaired, 4% as having low vision and 0.6% as being blind. That’s a total of over half a billion people who cannot use your product if it isn’t appropriately accessible. We’ve reached something of a watershed moment for accessibility in 2017. This is thanks, in part, to litigation — over 240 US businesses have been sued over website accessibility since 2015 (Wall Street Journalpaywall) — while diversity and inclusion, broadly, have become a priority in many of the biggest organizations. Your company wants to make sure it is serving the widest possible audience. As a designer, you care about users — call it empathy in design or call it being a human.

The visual interface is an obvious place to begin digging into accessibility. In this article, we’ll discuss some of the most common visual impairments, focusing on color-blindness to explain how you can make small changes to your workflow and products to ensure you’re not alienating users.

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Stop Designing For Only 85% Of Users: Nailing Accessibility In Design
as it appeared first on Smashing Magazine.

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