In today’s post we take a look at how the Bing ranking algorithm considers content quality for ranking web documents. There are often many web documents on the web that are relevant for any given user query and an effective ranking algorithm should consider not only relevance but also the authority,…

Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sou…

SEO is a combination of technical work at the site code level, content management at the editorial level and usability work, often spanning both of the first two areas. It’s the basic work that needs to be done today. Table stakes, if you will. You cannot sit at the poker table without putting money…

Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I need to rank #1 Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot ac…

Despite knowing that effective email marketing is critical to driving significant value for the business, marketing leaders are still out of touch.

Of all the SEO tips and advice out there, the one that remains consistent through every Google algorithm change is this: you need backlinks to rank in search results. Having other folks link to your site gives Google proof that your site is trustworthy and that you’re putting out content that other.…

Learn top strategies for your off-page optimization efforts and increase your search
engine rankings and traffic. Read more!

Competitor backlink analysis is my favorite link building strategy of all time because it’s easy for anyone to do without spending any money at all!

Get more traffic and sales to your ecommerce store.

Do you want to improve your blog posts for SEO and search rankings? Follow our expert tips to optimize blog posts like a total pro. Blog SEO made easy!

The keywords you choose for your website are, well, key. If not chosen properly, your site simply won’t rank the way you want it to in Google.

Wondering how to monetize a blog? Blogging alone doesn’t generate revenue unless you find a monetization strategy that works. Check out these tips.

Search Engine Optimization (SEO) is critical if you want to increase traffic to your website. However, a lot of sites suffer in search engine rankings due to not understanding the basics of SEO or by following outdated practices.
The best way to figure out if your SEO strategy needs an overhaul is t…

This is a complete guide to link building in 2021.

A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials.