In the modern business world, it is extremely important to have a website. According to Blue Corona, 70-80% of customers will first research your business online before buying from you.
If you don’t have a website, now is the time to get one designed. Find a suitable hosting provider, a trustworthy website builder and get it live. However, just because you have built it, it doesn’t mean that people will come. Competition – although not welcome – is expected in the business world, meaning that you are going to fight for attention with others.
You need to make sure that you do what it takes to get your website in front of people. This means you need to know how to drive traffic to your website.
This is important because those people coming to your website are leads. And leads can be converted into customers, which means more revenue for your business. So if you are looking for tips on how to increase website traffic, keep on reading. We have collected 11 of the best tips.
1. Take Advantage of Social media
When it comes to increasing traffic to your website, social media cannot be overlooked. Social media platforms include Facebook, Instagram, Twitter, LinkedIn and more. Businesses over the world have found them to be effective for gaining followers and directing them back to their main website. This is because social media is easy and free to use and has billions of users from all over the world.
2. Start Blogging
Writing blog posts might seem like a waste of time, but it is the best way to establish yourself as an authority in your industry. Every day, people are searching for useful content online.
And by providing them with what they are looking for, they will see you as credible and trustworthy. At the end of your blog post, you can include a call to action that directs them to your main site to increase website traffic.
3. Utilize On-Page Search Engine Optimization (SEO)
On-page SEO is the best way to get your website to rank highly on search engines. Ranking highly is important because it makes your site appear at the top of search engine results.
This means more people see you’re website and will visit it. There are many on-page SEO tips and trick that you can use to increase your ranking. The most popular include writing long-form content, making sure the content is relevant to what people are searching for and including meta descriptions as well as appropriate keywords.
4. Use Long-Tail Keywords to Optimize Content
When writing a blog post, you will most likely use short-tail keywords since they are searched for the most. But this only makes them harder to rank compared to long-tail keywords. Sometimes people like to get specific with their search queries, and this is where long-tail keywords come in handy. So if you’re thinking about how to drive traffic to your website, consider including them in your content.
5. Use Internal Links
One of the most tried and true SEO tricks is linking internally. When you are crafting your content, be on the lookout for internal linking opportunities (you can also create them). These will not only boost your search engine rankings, meaning more traffic, they will also enrich the user experience. In the end, this also means more traffic to your website.
6. Start Backlinking
When speaking about how to drive traffic to your website, backlinking cannot be skipped. This is when another website links to yours.
Backlinks tell search engines that your website is popular, which makes them rank it highly. So speak to industry influencers and complementary businesses to link back to your website.
7. Make Sure Your Website is Optimized for Mobile Devices
Mobile phone usage is on the rise across the globe. According to Statista, mobile devices were responsible for 52.2% of web traffic in 2018.
With that in mind, it makes sense to make your website mobile-friendly to accommodate these users. People don’t want to deal with the hassles that come with viewing a desktop site on a mobile device. This involves a lot of tedious pinching and zooming, which can make them leave your website due to frustration.
8. Use Email Marketing
The rumors of the death of email marketing have been exaggerated; it remains one of the most effective marketing techniques. According to a survey by HubSpot, 59% of people said that emails influence their decision to make a purchase.
However, the success of email marketing depends on a number of factors. These include posting at the right times and making sure the content is relevant.
9. Start Guest Blogging
If you have a blog and wondering how to drive traffic to your blog, consider guest blogging on high authority sites. Just like your own blog, this is about making yourself appear authoritative to establish credibility and trust in your brand.
Just be mindful of the rules of the site you’re guest blogging on. You can ruin a good opportunity if you result to using tactics that are deemed spammy.
10. Give Your Audience Something Free
We all love free stuff – that is a fact. This presents a great opportunity for you to increase website traffic.
Create a contest that requires people to submit their email addresses (this is a huge help for your email marketing efforts). Then tell them to share the link with family and friends to earn more points to win the competition. This link can direct them to your website where they might decide to see what else is on offer.
11. Engage with Your Audience
If you use social media or blog – post to reach your audience, make sure you pay attention to the comments. When you see that people have sparked a conversation in the comments section, join in.
For instance, when you comment on your Facebook posts, people might view your Facebook profile to interact with you more. Here, they will most likely find the link to your website, sending more traffic towards it.
There’s No Single Approach to Driving Traffic
If you don’t have a website these days, your business might as well be non-existent. And when you do have one, you need to know how to drive traffic to your website.
More traffic means more revenue for your business. Utilize social media, get comfortable with SEO tricks, and always put your audience first.
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