Blog Articles & Guides

Why do I need to monitor my business website regularly?

Why do I need to monitor my business website regularly? Monitoring your website is the process of checking your website on a regular basis to make sure it is up to date. Many small business owners think that once they have a website they are done forever! Moreover, they don’t even check it to see… [Read More]

What is a Website’s Homepage?

According to advertising experts, first impressions are a vital deciding factor in influencing the success of a brand’s interaction. The digital age has placed more emphasis on branding. You only have a fraction of a second to form a lasting impact on the people visiting your website when landing first at your homepage. [Read More]
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SEO: Setting the Record Straight

When working with websites, one of the most misunderstood, misinterpreted and widely abused terms is "SEO", which stands for "Search Engine Optimization".  Just enter those 3 letters in a search window, either on search engines or Youtube and you'll get links by the thousands. Most of them sell courses or snake-oil miracle cures for getting your website on "top of search results pages". [Read More]

Every Business Website Should Have a FAQ Page

FAQ or "Frequently Asked Questions" is a page that is incorporated on websites to ensure commonly asked questions are answered. This is a breathing and living document that must be regularly updated. The information provided on this page must be current and should reflect the issues that customers are experiencing with supportive and relevant responses that address these customer queries. [Read More]

Newsletters Bring More Customers

Email marketing is an effective way to reach out to your targeted audience and prospects. If you already publish news stories or blog posts on your website it is important to have a subscription module for your visitors to be able to enter their email addresses and automatically receive your articles as soon as they are published online. [Read More]
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Why Social Marketing is Important for Your Website?

Nowadays, social media is not used just for sharing your family photos with your friends, voicing your opinions or scrolling in your free time but it’s also one of the most effective ways to promote your business and website. It helps businesses to influence a larger number of audiences, creates brand identity and spreads awareness. [Read More]